Client: Caterpillar
Agency: Gelia
Production Company: Remedy
Post Production: 19 Below
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Executive Producer: Josh Sliffe
Director/DP: Allen Baker
Cam Op: Michael Daniel
Gaffer: Matt Hedt
Key Grip: Jim Mahorney
Grip Swing: Mike Powell
Grip Swing: Barry Davis
Grip Swing: Scott Davis
HMU: Denise Hutter
Production Manager: Elena Studier
Production Coordinator: Kayla Sherman
PA: Amanda Rudd

Remedy teamed up with Caterpillar for a campaign focusing on small business owners and the things that are possible when they have the right tools for the job.

We were so excited when we saw the initial concept for this project. How could you not be when the reference images are basically referencing the “Take On Me” music video? Something about the combination of that and CAT heavy machinery got our blood pumping!

So everything began with the script, which carried the viewer through a variety of job sites as well as a CAT dealership, showing the wide reach of CAT equipment and the full customer experience. There was a lot of fun to be had scouting, planning, organizing of machinery and attachments, and some light previs to make sure we knew exactly what machines were needed, in which scenes, at what angles, and at what heights. By the time we were ready for production we had everything mapped out so we could be super efficient on set and knew exactly how everything needed to look. Some machinery dirty, some dealer clean, and each with specific attachments for their suited environment and task.

We filmed some portions (like actors walking on treadmills) in the studio and some portions (obviously the massive machines) on-site at the Clayton, NC CAT facility. In other words we got to spend a whole day playing outside with CAT equipment and while I’m sure we’ve done other equally fun shoots, none are immediately coming to mind.

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This project brought together some of our favorite things. We had the chance to collaborate with creatives we admire and execute an inventive concept, all while getting to work with some incredibly cool products. It is always GREAT to not just look at the finished product with pride, but to have really enjoyed every step of the process.