Shred Your Ex

Shred Your Ex - Inseperable

warming your heart with the healing power of sweet destruction

Remedy teamed up with Mckinney to shoot a promo for their recent Valentine’s Day campaign, ShredyourEx. The project was intended to bring some humor to a holiday that often neglects singles.

During the week leading up to Valentine’s day, users could post a picture of their Ex to Instagram or Twitter and watch a live feed of their photo printing directly into a paper shredder above a digital fire. And if that wasn’t enough—all the paper shreds were donated to a local animal shelter, Paws4Ever, and used as litter for recently spayed and neutered kittens recovering from surgery.

We were charged with bringing Mckinney’s concept to life, "walking the viewer through an exaggerated scenario of a man recalling his relationship with a woman who devolved quickly from doting lover to violent, restraining-order-violating stalker."

It was a very exciting project for our team—one that came together rather quickly after only being approached 2 weeks before the piece needed to be shot. It was neat to see how time, despite not being on our side, ultimately helped focus our attention to make big decisions that led to positive outcomes in the final spot.

The film was featured on Creativity Online, the Huffington Post, Funny Or Die, and Reddit, to name a few.

Credits

  • Agency: Mckinney
  • Chief Creative Officer: Jonathan Cude
  • Creative Director: Owen Tingle
  • Assoc. Creative Director: Jordan Eakin
  • Producer: Nick Brenton
  • Writer(s): Dylan Meagher & David Sloan
  • Art Director: Alex Nassour
  • Production Company: Remedy
  • Director(s): Josh Sliffe & Austin Simmons
  • Producer: Austin Simmons
  • Director of Photography: Josh Sliffe
  • Gaffer: Matt Hedt
  • Production Assistant: Tim Cheek
  • Illustrator: Alexandra Petre
  • Cast: Dylan Cooper & Megan Canjar
  • Post Production: Remedy
  • Lead Edit: Josh Sliffe
  • Color: Josh Sliffe
  • "Hey, newly single people: If your plans for Valentine's Day involve little more than stalking your ex's Facebook page, please allow us to recommend a better option."

    Huffington Post

  • "February 14th can be awfully cold when the only thing you’re spooning is a gallon of triple-chocolate-chunk ice cream."

    #shredyourex

  • "Hate Valentine's Day? ShredYourEx will literally shred a photo of your ex."

    www.today.com

  • "Valentine's Day is, as we all know, no fun for the broken-hearted. Or indeed those still raging at an ex..."

    Creativity Online

It was quite the day of production; Our hats go off to the entire team who helped pull off the long day—9 scenes across 8 locations in just under 17 hours.

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